Colour is the largest-growing segment of the hairdressing industry. It is worth approximately 2.5 billion euros in products, which represents a 25 billion euros service-value worldwide.

The current focus on celebrities and magazine advertising creates a more informed clientele. They change their hair colour more frequently and have higher expectations of colour quality, choice and salon services.

Schwarzkopf Professional’s IGORA is a professional hair colour system. It enables salons to develop a high-quality colour service to satisfy their clients and gain a bigger share of the largest-growing segment in the hairdressing market.

BLONDME is the first total approach through colour, care and styling products to create Supreme Blonde Hair Quality in-salon and at home - for illuminating and glorious looks.

ESSENSITY is the first total approach through colour, care & styling products, that offers a Superb Natural Performance.

IGORA is the ultimate professional hair colour regime, combining products and services for the most fantastic, individualised colours.